![]() But at the same time I’m letting them in for a reason: to inspire the young world … They love it. I’m letting people in my life a little more. They’re seeing a more spiritual and at the same time motivational and inspirational side of me being at home. My fans are seeing me besides my records and music videos and interviews. ![]() The thing is that what you see on Snapchat, that’s DJ Khaled. In fact, Khaled says he uses Snapchat “to inspire the young world.” He rhapsodizes in a snap: ![]() With snaps that alternate between the mundane and the absurd, AdWeek has described Khaled’s Snapchat as a “bite-sized reality show.” It is a realness that, combined with Khaled’s “us versus them” mentality and endless stream of catchphrases (“Another one,” “Bless up,” “Celebrate success right,” and “The only way” among his greatest hits), is especially appealing to young people. will, however, continue to monitor Khaled’s social media accounts. As for the alcohol companies, their failure to make certain that Khaled complied with FTC law is absolutely inexcusable.”īased on the steps Khaled has taken thus far to correct the deceptive marketing, chose not to file a complaint with the FTC at this time. “Time will tell if he is truly committed to ensuring that his followers are not misled by deceptive ads on his social media accounts. “Khaled has done the right thing by disclosing his material connections to these alcohol brands,” said Executive Director Bonnie Patten. The fact that Khaled had disclosed #AD in some sponsored posts on Instagram prior to receiving the warning letter shows that he knew he had a responsibility to reveal when an endorsement is not simply his opinion about a good or service. gathered the ads from June 2017 to March 2018. The only solution is to delete the post, as he (eventually) did here in a previously undisclosed ad for Belaire:įor the vast majority of the 300-plus alcohol ads collected, Khaled failed to disclose his material connections to the brands. While Khaled has added a drink responsibly message on some posts, that doesn’t solve the problem. However, even with the addition of #AD, Khaled’s endorsements still violate the policies of the social media platforms, not to mention self-regulatory advertising codes in the alcohol industry, both of which are designed to shield alcohol ads from minors. Khaled has also come clean about his alcohol endorsement deals in more than 150 posts on Facebook and Instagram by adding #AD to the captions of posts, while deleting more than a dozen undisclosed alcohol ads on Twitter, in response to ’s findings that the posts skirted FTC law. RELATED: Exposure without disclosure: Cashing in with the Kardashians ![]() Khaled’s snaps regularly garner more than two million views before disappearing after 24 hours (as all snaps do), leading some to call him the “King of Snapchat.” (This past Saturday night at rapper Rick Ross’ daughter’s sweet 16, a bottle of Belaire was in plain sight on Khaled’s Snapchat as the tape rolled.) In the 10 days since receiving the warning letter, which also warned that the alcohol ads are inappropriately reaching the sizable number of minors who follow Khaled on Snapchat, Khaled has not actively promoted any alcohol brand on the platform. his endorsement deals) violates FTC law and his Snapchat suddenly sobered up. Then, on March 29, together with six advocacy groups - Public Citizen, Alcohol Justice, US Alcohol Policy Alliance, Campaign for a Commercial-Free Childhood, the Center for Digital Democracy and Mothers Against Drunk Driving - warned Khaled that his failure to disclose his material connections to the alcohol brands (i.e. The episode was captured and shared on Khaled’s Snapchat, where until recently never a week went by without a post or “snap” showing Khaled “celebrating” with one of four alcohol brands: Sovereign Brands’ Belaire sparkling wine and Bumbu rum, Diageo’s Ciroc vodka and Bacardi’s D’Usse cognac. “Let the celebrations begin,” he declared as he sampled a spoonful of his spiked cereal creation. It was time, once again, to “celebrate success right.” Seated at the dining room table, Khaled poured two different types of alcohol - Belaire sparkling wine and Ciroc vodka - into his bowl of Cinnamon Toast Crunch. One day last summer, hip-hop producer DJ Khaled found himself in possession of two of the things he has said “they” don’t want him to have: a No.
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